There could be a flurry of beauticians completing Botox and dermal fillers courses in Scotland, with some practitioners in the country revealing that they have seen a surge in demand in recent years.

Everything from the traditional surgical facelift to Botox injections has experienced a boost, the Herald reported.

There are a number of reasons why more people are turning to cosmetic procedures. Aside from the fact that there are more affordable options – like Botox – available, people’s financial situations have begun to improve following the recession.

Awf Quaba, a consultant surgeon who runs Quaba Plastic Surgery in Edinburgh, told the publication that the internet – and particularly social media – has also had a big influence.

He noted that people taking selfies and talking on the phone using Facetime have given people a different perspective on their appearance.

“People are looking down and they’re seeing their double chin more often, and it’s this availability of photographs,” Mr Quaba said.

He added that it’s not unusual for his patients to show him an unflattering photo taken by their children to highlight the issues they want help with.

Mr Quaba isn’t the first person to notice this trend. Earlier this year, research published by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) revealed that social media is the leading driver of cosmetic procedures.

There’s no reason to assume it would be any different this side of the Atlantic. Nearly half of the surgeons questioned by the AAFPRS said that social media played a role in their clients’ decisions to have a procedure.