In the past, people have chosen to go for cosmetic surgery procedures like breast augmentations, face lifts, liposuction, rhinoplasties and tummy tucks in order for them to achieve the perfect physical form and like what they see in the mirror.

However, it seems that certain procedures have been falling out of favour, while others have been on the rise. New research from The British Association of Aesthetic Plastic Surgeons (BAAPS) has just revealed that breast augmentations dropped 20 per cent in 2016 compared to 2015, eyelid surgery is down 38 per cent, breast reductions down 38 per cent, face or neck lifts, have fallen 53 per cent, liposuction 42 per cent, abdominoplasties six per cent, rhinoplasties 14 per cent, fat transfers 56 per cent, ear corrections nine per cent and brow lifts 71 per cent.

The organisation is putting this trend down to the level of uncertainty that exists in the UK at the moment as a result of Brexit and the potential for terrorist attacks, which are both having an impact on spending. It was observed that some areas of spending are encouraged during times such as these, while other areas of expenditure are less likely to be viewed favourably.

Rajiv Grover, consultant plastic surgeon and former BAAPS president, said: “In a climate of global fragility, the public are less likely to spend on significant alterations and become more fiscally conservative, by and large opting for less costly non-surgical procedures such as chemical peels and microdermabrasion, rather than committing to more permanent changes. The background of negative news and economic uncertainty seems to have re-invigorated the famous British stiff upper lip –achieved, however, through dermal fillers and wrinkle-relaxing injections, rather than surgery!”

He went on to add that some procedures – like ear pinning and abdominoplasty – have no real non-surgical equivalents, so they have registered little change, while tummy tuck demand is actually on the rise among men at the moment.

Smaller cosmetic procedures are certainly currying favour right now, with ‘tweakments’ proving to be particularly popular among both men and women who are keen to keep their youthful glow but don’t want to make it obvious that they’ve had a bit of work done.

This is surely why dermal fillers have become more popular in the last few months, because they’re subtle and the changes are very difficult for other people to spot… and because adopting a cosmetic surgery outlook like this means that patients are able to stave off bigger procedures like facelifts until much later down the line.

You’re sure to have customers ringing in to find out about non-surgical procedures sooner rather than later so make sure you arm yourself with all the facts in order to be able to give them good advice that’s specifically tailored to them and the situation they’re in.

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