The number of people undergoing non-surgical cosmetic procedures such as thread lifts and dermal fillers has increased in recent years, while the number of standard cosmetic surgery procedures performed has fallen considerably.

This is good news for anyone who’s planning to undertake a PDO thread lift foundation course, as your services are likely to be in demand once you’ve qualified.

Highlighting the changing attitudes towards cosmetic procedures, the Guardian cited figures from the British Association of Aesthetic Plastic Surgeons, which revealed earlier this year that there was a 40 per cent fall in cosmetic procedures in 2016.

Former president of the organisation Rajiv Grover told the newspaper that there are a number of reasons for this decline in cosmetic procedures, but among them is the growth in what you can have done without surgery.

“If people don’t have the time to spend two weeks off work recovering from a facelift and want a little bit of improvement, they can have whatever is on offer without downtime,” he suggested.

Dr Frances Prenna Jones told the newspaper that she’s seen a growing number of young people coming to her practice for treatments to prevent them needing surgery when they get older.

She added that she believes the idea of having Botox or dermal fillers is being normalised, which is why more and more people are turning to these treatments.

An article in WWD recently suggested that celebrities such as the Kardashians, who have millions of social media followers, are one of the driving forces behind why this kind of procedure has become more accepted.