As a beautician or a clinician working in a cosmetic surgery, you’ll often have people ringing in and making appointments who are simply seeking advice and information before thinking seriously about having some kind of procedure carried out.
As such, it’s important that you keep up to date with industry developments and the latest trends, keeping a note of which treatments and procedures are proving to be most popular at any given moment – and why that may be – so that you can properly advise people as to the best course of action for them.
One of the latest buzzwords in the industry at the moment has to be ‘tweakments’, smaller treatments that take place over a period of time so as to ensure that a natural look is achieved. This idea is fast gaining traction around the world, as people strive to get the look they want without having to spend huge amounts of money or have a lot of recovery time following the procedure.
Dermal fillers are perfect for these little tweakment jobs and two of the most popular treatments that people have been opting for recently are the non-surgical nose job (where filler is used to reshape the nose without having to have an operation) and the eight point lift, which uses fillers to add volume to the face.
These days, it’s increasingly about subtlety where cosmetic procedures are concerned – and it’s all being driven by technological advancements, of course. Lasers and injectables are now commonplace and mean that doctors and clinicians can make little tweaks that are incredibly difficult to spot and could also mean that bigger procedures like the traditional facelift can be left until much later down the line.
Back in 2010, market research company Mintel found that fillers, lifts and other non-surgical procedures rose from 950,000 in 2008 to hit 1.1 million in 2009, with such treatments estimated to make up 92 per cent of all cosmetic surgery procedures – claiming an impressive 74 per cent market share.
“While traditional procedures maintain their popularity, the non-surgical sector is booming. Accessibility has been a key driving force, with consumers now able to have a procedure in their lunch break or alongside their dental appointment. In addition, access to both surgical and non-surgical procedures is improving with many leading providers opening new hospitals and clinics across the UK, which is helping to support further growth within the industry,” senior health and beauty analyst Alexandra Richmond said at the time.
So there you have it – as you can see, non-surgical procedures have been growing in popularity for quite some time and they certainly show no signs of slowing down. If you’d like to pursue a career in this particular industry, arming yourself with facts and figures such as this will certainly help you reach the top of your game.
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