In this article, we explore 5 top tips to make your aesthetics business fly.

If you’re new to the medical aesthetics industry, you’ll need to make your mark and stand out from the competition, which is easier said than done. One of the benefits of being an established aesthetics business is that we’ve experienced first-hand and second-hand by watching former trainees what it takes to run a successful injectables clinic.

Drawing from his extensive experience within the aesthetics industry, our business expert, Mike Sherwood, shares his knowledge of running a modern, thriving business. He has compiled a list of the top five ways you can elevate your business and set off down a path to growth by differentiating yourself from other practitioners in your area.

It is essential to create a strong brand image from the outset by designing a unique logo, choosing a consistent colour scheme, and creating marketing materials with a consistent tone of voice that truly represents your medical aesthetics business. Consistent branding is a great way to stand out in a competitive market.

If your graphic design skills could be better, we recommend hiring a branding specialist or graphic designer who can help you create the right look and feel for your brand from day one.

When hiring an expert, it’s a good idea to ask people in your contact sphere for recommendations and then ask the expert if you can see a sample of their work if they don’t have a portfolio available on their website. Once you’ve found a specialist whose work impresses you, get to work on your branding as soon as possible so that your branding and message is clear to you and your customers from the outset.

Leveraging the power of social media, SEO, and online advertising tools such as pay-per-click or Facebook ads can quickly build a robust online presence. If using social media as a business marketing tool is new to you, consider hiring a social media strategist who can help you determine which platforms are best for your business and develop a content strategy and schedule.

If you can’t afford to hire a strategist, consider the demographic of your ideal client and which platforms they are most likely to use. Their platform/s of choice will largely often depend on their age and profession. If they are more mature, they will probably use Facebook, while younger clients may favour Instagram or TikTok. On the other hand, LinkedIn is the best platform to find clients if you are seeking professional clients.

Using social media will help you reach a broader audience in a short space of time and help you attract new customers to your business. Over the long term, you can build an audience and post updates and customer reviews to boost your credibility and provide social proof of your competence as well as updates on industry developments to demonstrate authority in your field.

You can gain an edge over your competitors by expanding your service offering beyond filler treatments to include a range of services that will appeal to a broader range of clients. This wider range of treatments could include advanced treatments, customised treatment plans or packages, and even complementary services like selling skincare products.

You may need to invest in further Botox or dermal filler training to enable you to offer more services. You can also move into skin rejuvenation treatments or partner up with another practitioner who provides these services; either way, the more extensive the range of services you offer, the larger your client base will be.

One way to win over new clients and create a loyal clientele is by providing excellent customer service. This includes everything from responding promptly to customer inquiries to creating a welcoming atmosphere in your clinic when people walk through the door.

You can make your customers feel welcome from the minute they walk through the door by smiling warmly when you greet them, offering to take their coat, providing a comfortable and warm waiting area, and offering them a hot or cold beverage while they are waiting. Don’t forget to play some soothing background music to relieve any anxiety they may have about their treatment.

It is essential that you invest in the latest technology and equipment available to provide the most in-demand treatments. When deciding which equipment you should invest in, you may want to consider which services your clients are asking for that you don’t currently provide due to a lack of equipment or ask other aesthetic practitioners in your professional network.

If you can’t decide which technology and equipment to invest in, you can create a poll on social media and ask people to vote on what treatments they would most like to have. State-of-the-art equipment will not only impress your customers but also help you increase your profits by enabling you to charge more to offset the purchase costs and expand your offering.

So, there you have five top tips guaranteed to make your aesthetics business grow. We recommend implementing all of them as they complement each other and will boost your business exponentially.

Don’t forget to shout about your extended range of services or new technology or equipment you have invested in on your social media platforms so that existing and prospective new clients know about it.

We hope you have found this blog useful and that it helps you to grow your medical aesthetics business. If you want to learn more then sign up for our 1 day Aesthetic Business and Marketing Bootcamp.

Derma Institute Aesthetic Training

If you would like to learn a new treatment or deepen your knowledge contact us to find out more about our Botox and dermal filler courses.

The Derma Institute is an award-winning training academy with training centres worldwide. Our doctor-led training courses on aesthetic procedures provide comprehensive training to healthcare professionals worldwide. Our aesthetic courses provide hands-on training on live models, following the safest and most advanced techniques in aesthetic medicine.