Mike Sherwood
Director of Marketing & Aesthetic Business Consultant
Mike Sherwood is an experienced business strategist and marketing expert with more than a decade specialising in the medical aesthetics industry. As CEO of Aesthetic Web, a leading digital agency for aesthetic clinics, and Director of Marketing at Derma Institute, Mike combines hands-on industry experience with proven business growth frameworks.
Through Mike Sherwood Coaching, he helps aesthetic practitioners and clinic owners start, grow, and scale profitable, sustainable businesses. His coaching blends marketing strategy, business systems, and mindset development to create real, measurable results.
Articles by This Author
September 5, 2024
Advertising Botox treatments in the UK requires a careful and informed approach due to stringent legal and ethical guidelines.
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May 11, 2023
We’ve compiled a list for you of the top five ways you can make your aesthetics business fly by differentiating yourself from other practitioners in your area.
April 27, 2023
If you’ve recently qualified as an injectables practitioner or are about to finish a training course, you’re probably wondering how [...]
April 6, 2023
If you are a registered nurse working for the NHS and looking for a career change that offers a better [...]
July 21, 2021
If you a thinking of becoming an aesthetic nurse, this guide will help answer your questions and signpost you [...]
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January 28, 2021
Covid-19: How to keep your Aesthetic Business Afloat The need to go Virtual as an aesthetic practitioner Starting a [...]
October 2, 2019
Why the Demand for Facial Aesthetics is Rising With Botulinum toxin internet searches soaring in 2019, it should come [...]
September 13, 2019
4 Good Reasons to Supplement Your NHS Income with Aesthetic Practice According to a report by the London Women’s [...]
August 15, 2019
5 Reasons Dentists Should Add Facial Aesthetics to Their Cosmetic Services As a trained and qualified dentist, facial aesthetic [...]
August 2, 2019
As a skilled and highly qualified NHS worker, there are many options available to you that you may not [...]
July 25, 2019
Here at the Derma Institute, we welcome talented and experienced prescribing nurses to our training courses, providing them with [...]
