Mike Sherwood
Director of Marketing & Aesthetic Business Consultant
Mike Sherwood is a business strategist and marketing specialist with over a decade of experience in the medical aesthetics sector. As Director of Marketing at Derma Institute, he oversees brand positioning, delegate growth, and global marketing strategy, helping thousands of healthcare professionals progress from training to thriving practice.
He is the Founder of My Aesthetic Business, a practical launch platform providing websites, marketing support, and business training for newly qualified practitioners who want to start their clinics with structure and confidence.
He also founded Aesthetic Web, a specialist digital agency delivering bespoke branding, high-performance websites, and marketing campaigns for established aesthetic and medical clinics seeking premium positioning and long-term growth.
Alongside these ventures, Mike provides one-to-one business coaching to clinic owners through Mike Sherwood Medical & Aesthetic Business Coaching, supporting practitioners to build profitable, sustainable businesses with clear strategy, strong systems, and measurable growth.
Articles by This Author
February 14, 2026
An honest guide to aesthetic training in the UK. Costs, salary, Level 7, regulation and what healthcare professionals need to know before starting.
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Scotland Aesthetics Regulations 2026: What the Proposed Law Could Mean for Clinics and Practitioners
February 11, 2026
An update on Scotland's aesthetics regulations, the Non-surgical Procedures Bill, permitted premises, under-18 restrictions, and what to do.
January 13, 2026
We are a finalist at the Aesthetics Awards 2026 for Training Provider of the Year, with Mike Sherwood shortlisted for Company Champion.
November 18, 2025
Discover proven strategies to get more clients for your aesthetic clinic, from local SEO and referrals to website optimisation, email nurture, and business coaching.
September 5, 2024
Advertising Botox treatments in the UK requires a careful and informed approach due to stringent legal and ethical guidelines.
May 11, 2023
We’ve compiled a list for you of the top five ways you can make your aesthetics business fly by differentiating yourself from other practitioners in your area.
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April 27, 2023
If you’ve recently qualified as an injectables practitioner or are about to finish a training course, you’re probably wondering how [...]
April 6, 2023
If you are a registered nurse working for the NHS and looking for a career change that offers a better [...]
July 21, 2021
If you a thinking of becoming an aesthetic nurse, this guide will help answer your questions and signpost you [...]
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January 28, 2021
Covid-19: How to keep your Aesthetic Business Afloat The need to go Virtual as an aesthetic practitioner Starting a [...]
October 2, 2019
Why the Demand for Facial Aesthetics is Rising With Botulinum toxin internet searches soaring in 2019, it should come [...]
September 13, 2019
4 Good Reasons to Supplement Your NHS Income with Aesthetic Practice According to a report by the London Women’s [...]
August 15, 2019
5 Reasons Dentists Should Add Facial Aesthetics to Their Cosmetic Services As a trained and qualified dentist, facial aesthetic [...]
August 2, 2019
As a skilled and highly qualified NHS worker, there are many options available to you that you may not [...]
July 25, 2019
Here at the Derma Institute, we welcome talented and experienced prescribing nurses to our training courses, providing them with [...]
