Mike Sherwood
Director of Marketing & Aesthetic Business Consultant
With an early career in sales and marketing, Mike quickly learnt the importance of effective communication with customers and developing a solid value proposition. If you want customers to do business with you, you must create the right first impression and deliver on the promise.
In 2009, Mike set up his first business. Today, he owns two successful marketing and design agencies: FreshOnline and Aesthetic Web. He also founded The Digital Coach, a training company that offers regular marketing workshops and webinars for business owners. Having built and scaled these companies, Mike has established a robust team and structure, allowing him to focus more on his passion for business coaching.
Articles by This Author
September 5, 2024
Advertising Botox treatments in the UK requires a careful and informed approach due to stringent legal and ethical guidelines.
May 11, 2023
We’ve compiled a list for you of the top five ways you can make your aesthetics business fly by differentiating yourself from other practitioners in your area.
April 27, 2023
If you’ve recently qualified as an injectables practitioner or are about to finish a training course, you’re probably wondering how [...]
April 6, 2023
If you are a registered nurse working for the NHS and looking for a career change that offers a better [...]
July 21, 2021
If you a thinking of becoming an aesthetic nurse, this guide will help answer your questions and signpost you [...]
January 28, 2021
Covid-19: How to keep your Aesthetic Business Afloat The need to go Virtual as an aesthetic practitioner Starting a [...]
October 2, 2019
Why the Demand for Facial Aesthetics is Rising With Botulinum toxin internet searches soaring in 2019, it should come [...]
September 13, 2019
4 Good Reasons to Supplement Your NHS Income with Aesthetic Practice According to a report by the London Women’s [...]
August 15, 2019
5 Reasons Dentists Should Add Facial Aesthetics to Their Cosmetic Services As a trained and qualified dentist, facial aesthetic [...]
August 2, 2019
As a skilled and highly qualified NHS worker, there are many options available to you that you may not [...]
July 25, 2019
Here at the Derma Institute, we welcome talented and experienced prescribing nurses to our training courses, providing them with [...]
