Aesthetic Business & Marketing Training Course (1/2 Day Online)
Are you ready to turn your aesthetic skills into a thriving business? Whether you’re just starting or looking to scale up your clinic, this course provides practical advice and actionable strategies to help you succeed. Delivered by Mike Sherwood, an experienced Business and Marketing consultant with over 10 years of experience in the aesthetics industry, this comprehensive online programme equips you with the tools to set up your clinic, attract patients, and build lasting success.
This on-demand course is perfect for medical professionals transitioning into aesthetics. It will boost your confidence in managing the business side of your practice.
Our Customers Say
Testimonials
From our Courses
Testimonials
From our Courses
Jackie Davis
"An excellent evening. Made everything fall into place and I now have a list of priorities and a to do list. Very useful to learn and hear of Mikes experience and his invaluable tips. Thank you."
Saanya Arora
"I had the best experience on the business and marketing course run by Mike. He was very knowledgeable and was able to provide useful tips and advice around the business side of aesthetics. He welcomed any questions or concerns and by the end of the session I felt I had more clarity on how to run a successful aesthetic business."
Louise Beet
"As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence."
Frances Joslin
"I attended a marketing course as I am starting an aesthetics business. It was a really helpful presentation with lots of excellent advice. The speaker was kind and invited input. They included a mass of content and I am glad I have the slides to refer to in future."
S Ka
"Thanks for an amazing business and marketing webinar, it was very insightful! I picked up great tools to set up and market my aesthetics business."
Eva
"I did my business boot camp course at Derma Institute with Mike … excellent speaker, lots of experiences/ knowledgeable , approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Highly Commendable."
Maryam R
"The business course at Derma Institute was delivered fantastically by Mike. Very informative and perfect for newly trained practitioners to kickstart their businesses!"
What You Will Learn
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- Getting Started
- Complete practical courses and gain hands-on experience
- Secure cosmetic indemnity insurance to protect your practice
- Establish relationships with online pharmacies and find a prescriber
- Begin treating patients and practising on models or shadowing in clinics
- Explore career paths, from part-time roles in cosmetic clinics to opening your own practice
- Setting Up a Clinic
- Choose the right venue: work from an existing practice, rent a room, or purchase your own space
- Understand licensing, insurance, and CQC registration requirements
- Create a pricing strategy by comparing local clinics and setting competitive fees
- Advertise your services using branded leaflets, social media, and email marketing
- Build a team, including receptionists, clinic managers, aestheticians, injectors, and marketing support
- Business & Finance Advice
- Decide on the best business structure (self-employed or limited company)
- Track income and expenses with accounting software and professional advice
- Manage cash flow effectively by separating personal and business finances
- Understand VAT considerations and the importance of financial forecasting
- Incorporate essential insurances, from professional indemnity to business interruption cover
- Getting Started
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- Managing Patients
- Ensure accurate and compliant record-keeping aligned with ICO regulations
- Capture high-quality patient photography for documentation and marketing
- Use clinic management software to streamline bookings, reminders, and stock tracking
- Manage challenging patients through clear communication and support networks
- Encourage online reviews to boost trust and visibility, and address negative feedback constructively
- Marketing Your Clinic
- Plan and optimise your website for mobile-friendliness, branding, and SEO
- Build your online presence with social media platforms and engaging content
- Run targeted advertising campaigns through Google Ads, Facebook Ads, and other platforms
- Use email marketing to nurture leads and drive repeat business
- Develop a clear marketing plan tailored to your clinic’s unique selling points and goals
- Managing Patients
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What You Will Learn
What You Will Learn
