Aesthetic Business Growth Workshop
Are you ready to transform your aesthetics business? Whether you’re launching your first clinic or ready to scale to the next level, this intensive workshop is designed to give you the clarity, tools, and confidence to grow.
Delivered by Mike Sherwood, Aesthetic Business Coach, and Georgia Watson, Creative Director at Aesthetic Web, the UK’s leading digital agency for aesthetics, this full-day programme blends business strategy with design-led marketing expertise. Together, Mike and Georgia will show you how to build a strong brand, attract clients through funnels and ads, and master content creation with hands-on training in reels and clinic photography.
This interactive workshop is perfect for practitioners who want more than theory — you’ll leave with a personalised 90-day plan, a workbook of strategies tailored to your clinic, and the confidence to market and manage your business with impact.
Our Customers Say
Testimonials
From our Courses
Testimonials
From our Courses
Louise Beet
"As part of the development of my new aesthetics business, Mike was invaluable as to his knowledge and expertise in helping me develop my business plan, website ideas and encouragement with all aspects of the business model, for me to feel confident in starting up. As a complete newcomer to setting up a business, in a competitive area, I am confident I can now develop my online presence."
Liberty Mellor
"Mike is very friendly, very informative, and easy to talk too. He was able to guide me through steps related solely to my individualised business plan and was very responsive in booking me in for that 1:1 catch up from the business course. Highly recommend his services."
Eva Marcos
"Mike is an excellent speaker with lots of experience and industry knowledge. I found him approachable and very professional. I gained lots of ideas, knowledge and more confident to grow my small businesses. Commendable."
Chisom Arora
"I have been really pleased with the service, attention to detail and the availability to answer every question stupid or not. Mike has been really helpful with information on how to begin my aesthetic career. I would definitely recommend Mike to anyone thinking of getting started in aesthetics."
Saanya Arora
"I had the best experience working with Mike. He was very knowledgeable and was able to provide useful tips and advice about the business side of aesthetics. He welcomed any questions or concerns, and by the end of the session, I felt I had more clarity on how to run a successful aesthetic business."
Jackie Davis
"An excellent session. Mike made everything fall into place, and I now have a list of priorities and a to-do list. It was very useful to learn from Mike’s industry experience and his invaluable business tips. Thank you."
What You Will Learn
1. Mindset for Growth
- Shift from practitioner thinking to business-owner strategy.
- Identify and overcome limiting beliefs around pricing, marketing, and growth.
- Build confidence to make clear, commercial decisions.
- Create a success-led mindset that supports long-term progress.
2. Branding Foundations
- Understand visual brand, personal brand, and reputation — and how they interact.
- Audit your current brand across website and social channels.
- Establish consistency in colours, fonts, tone, and messaging.
- Leverage strong branding to increase trust, retention, and referrals.
3. Revenue Ramps & Growth Systems
- Connect ads, funnels, landing pages, email sequences, and cadence into one engine.
- Map the client journey from awareness to booking with clear conversion points.
- Set communication rhythms that nurture leads without overwhelm.
- Learn from live hot seat coaching as real funnels are reviewed and improved.
4. Content Creation Strategy
- Define content pillars aligned to clinic goals and audience needs.
- Plan a social calendar that balances education, engagement, and promotion.
- Write captions and CTAs that turn followers into enquiries and bookings.
- Benefit from live social media reviews with immediate, actionable feedback.
5. Reel Creation Masterclass
- Use a proven structure for high-performing reels in aesthetics.
- Apply filming essentials — lighting, framing, hooks, and pacing.
- Edit efficiently with recommended apps and time-saving techniques.
- Draft your own reel during the session with step-by-step guidance.
6. Photography in Your Clinic
- Use lighting techniques to capture professional-quality images in your own space.
- Learn smartphone hacks for quick, high-quality content.
- Gain confidence in front of the camera to promote yourself and your team.
- Build a sustainable content library for marketing and patient trust.
7. Goal Setting & 90-Day Planning
- Visualise where your business could be in 12 months.
- Break long-term goals into practical 90-day action steps.
- Complete guided worksheets to create your own growth roadmap.
- Introduce accountability structures to keep your plan on track.
8. Case Studies & Growth Pathways
- Review real-world examples of clinics that achieved growth through branding, websites, ads, and coaching.
- Understand the Starter, Growth, and Scale pathways for different stages of business.
- Identify the best pathway for your clinic’s current size and ambitions.
- Learn how to apply proven strategies to your own business model.
9. The 7-7-7 Business Growth Framework
- Build seven income streams for stability and expansion.
- Learn how to grow these streams sustainably over seven years.
- Design a business that allows you to work strategically seven hours a week.
- Explore revenue diversification through memberships, products, services, and partnerships.
10. Ongoing Aftercare Support
- Join a private post-event group for continued networking and accountability.
- Receive a complimentary business audit or discovery call to personalise your next steps.
- Access email resources and templates that reinforce what you learned.
- Enjoy priority access to Aesthetic Web services and coaching packages with exclusive attendee offers.
- Stay updated with case studies, success stories, and industry insights sent directly to you.
What You Will Learn
What You Will Learn
