Why the Demand for Facial Aesthetics is Rising

With Botulinum toxin internet searches soaring in 2019, it should come as no real surprise that the demand for Botox training in the UK is soaring this year.

The UK's appetite for dermal fillers and Botox has exploded over the past decade, with more and more health practitioners seeking to supplement their income with aesthetic training. This allows them to provide high-quality treatments around their current work and family commitments while enabling beauty lovers to access treatments quickly and easily.

But why has the UK seen an explosion in demand for fillers, and why are more and more people signing up for Botox training?

The Derma Institute team likes to keep our fingers on the pulse of all things facial aesthetics. Our research into Botox and filler demand uncovered some leading trends that are helping to drive the future of aesthetics. These trends clearly indicate that Botox training can offer a lucrative revenue stream both now and in the future.

The Cult of Celebrity

Once the treatment of choice for Hollywood A-listers, Botox treatments have now made their way from flashy LA clinics to the local high street, making them far more accessible and affordable for beauty fans keen to try facial aesthetics.

Today, familiar faces from shows such as ITV's Love Island are far from shy about discussing the facial aesthetic procedures that they have done on a regular basis, making Botox and dermal fillers a far more commonplace treatment to help remedy everything from unwanted wrinkles around the eyes to thin lips. This opening up about fillers and showcasing the excellent results they can offer when carried out by any registered health practitioner who has undertaken regulated Botox training has helped catapult the procedure out of glossy magazines and into the public domain, feeding demand further still.

Sadly, this demand has seen unscrupulous companies try to take advantage of this Botox boom with inferior quality DIY kits flooding social media. These kits can lead to poor or even damaging results that can last a lifetime.

Luckily, the public is becoming more aware of the potential dangers of at-home Botox kits or Botox parties carried out by untrained individuals, so they are turning to health practitioners who have undertaken Botox training in London and elsewhere as a safer solution to their filler needs.

Let's Hear It for the Boys!

The perception that facial aesthetics are just for women of a certain age is also on the wane, with publications including Men's Health stating that almost 25% of all Botox and dermal filler treatments are now requested by male clients.

This opens up a new target audience for any health practitioner thinking of undertaking our Botox training, as the training isn't just concerned with the facial aesthetic needs of women. Men are becoming increasingly open to the benefits of Botox, but as any good filler practitioner will tell you, the procedure, anticipated results, and the application process will differ slightly for male clients. The requested treatment areas and skin thickness will differ somewhat from those of their female counterparts.

In fact, the male beauty industry is positively booming, so if you already offer services such as teeth whitening at a registered dental practice, you might have noticed an influx of male clients hoping to retain their youthful looks or enhance their features in any way they can by asking you if you have undertaken Botox training, so they have a one-stop-shop for all of their needs.

Again, this sector of the facial aesthetics market is soaring, with the millennial generation being far more open to filler treatments and older clients looking to retain their youthful looks for as long as possible. This represents an excellent opportunity for anyone thinking of undertaking aesthetic training to create an additional revenue stream.

New B-type 2 Toxin on the Horizon. Facial Aesthetics Future?

If you already have a keen interest in facial aesthetics, you might have heard whispers that a new B-type toxin is on the way to the UK, offering even longer-lasting results. According to some experts, the Botox market is going to be "blown apart" by the new B-type 2 toxin, which will offer incredible results to clients.

Due for release this year, the new B-type 2 offers greater longevity of treatments for clients and means that practitioners can save more in terms of dosage, making it a win-win situation for both parties. Although fewer treatments for clients has caused concern for some practitioners, the benefit of longer-lasting results means that each treatment comes attached with a higher price tag. Of course, the net impact of this is that those who have undertaken our Botox training in London are able to command higher prices for the procedure and have more slots for new clients in their appointment book.

After undertaking Derma Institute Botox training, you can use the new toxin correctly before anyone else, which makes it easier to fend off the competition. Some clients may prefer longer-lasting results over a lower treatment cost, as it means that they don't have to visit their practitioner as often, so you can cater to every type of client.

Therefore, this evolution in new chemicals for the Botox market is a real positive for anyone who is already involved in facial aesthetic treatments or hoping to tap into the growing demand for fillers. The ability to use compounds with confidence that offer longer-lasting results can help build up a profitable client base locally.

As you can see, demand for facial aesthetics is rising. So, to find out more about our Botox training for health practitioners or for further information on how to enhance your facial aesthetic skills in order to take advantage of the growing demand for dermal fillers, get in touch with a friendly and knowledgeable member of Derma Institute today. Our experienced team can help you choose the correct course and answer any questions you may have.

Your Journey in Aesthetics Starts Here

If you are a registered healthcare professional interested in learning more about aesthetic training, contact our friendly team of course advisors.

0207 183 3681